Please note, I am not a member or an affiliate for the Kyani business opportunity. This review has been researched with information and testimonials that are available online in the public domain. Any conclusions drawn by myself are opinions.
What is Kyani?
Kyani is a direct sales company that specializes in health and wellness supplements. The company was founded by 3 Americans; Kirk Hansen, Carl Taylor and Dick Powell in 2005.
As a business opportunity, Kyani offers distributor packages so you can sell their products, and invite others to join your distributorship, if you choose. I'll get more into that in moment but first, a quick overview of the Kyani products.
The 3 main products Kyani sells are marketed together as the triangle of health
These include Kyani Sunrise, with the premium ingredient being the Alaskan blueberry. Due to it’s survival in harsh environments the claim is that this particular blueberry is 5 times as potent as regular blueberries.
The next product in the triangle of health is Kyani Sunset. This is a gel capsule with its main ingredient derived from Alaskan salmon.
Finally, Kyani sell the Nitro family of supplements that are aimed at boosting nitric oxide levels in the body.
While the products may or may not do as they claim (a topic well beyond the scope of this article), the real growth and profits in Kyani come from a network of distributors, each with the goal of becoming financially independent by recruiting their own network of distributors.
So yes, if you were wondering, Kyani is an MLM… or multi-level marketing business.
Is It a Pyramid Scheme?
I'm not one to dance around the pyramid scheme question. if there is an up-line, a down-line, and if the structure resembles a pyramid as it does in all MLM's (to some degree), then it's a pyramid. If your compensation is dependent on the number of people you recruit (and the number of people they recruit)... in my opinion, it's a pyramid.
In the 90's I spent a couple years building an MLM business, and I would dodge the pyramid scheme question (as my up-line taught me). However, the fact was... I was recruiting people with the ultimate goal of having them recruit people, and so on. Product sales played a small part, but the focus, and the big money, comes from building a down-line of distributors... which spreads out like a pyramid.
Having said that, MLM's have proven to be legitimate business models and over the years have fought to improve their reputation. Just because they use a pyramid "structure", does not mean they are scams.
How Does Kyani Work?
The Kyani opportunity is centered around a complex compensation plan that is not unlike other MLM companies. In addition to money, there are incentives such as the “dream car” program as well as exotic retreats.
Kyani’s compensation plan (or any MLM compensation plan), in my opinion, includes these "other incentives" such as prizes, retreats and cars so they can dangle a spectacular lifestyle in front of those just starting out as motivation.
All MLM’s present their top 6-figure and 7-figure earners to the majority who are not making money, as "inspiration". But just talking about financial success is not enough. Motivation comes in the form of gimmicks disguised as incentives. To show billboard sized checks, to tell stories, and present slides and video of exotic trips, and luxury cars really drives the point home; you too can have this lifestyle.
But getting that lifestyle for yourself is not so easy. Succeeding in this type of business requires a unique set of circumstances, which I'll get into in a moment.
For the record, while companies like this go through great lengths to motivate their organizations, and use what I call gimmicks... I do believe there are many genuine people here that do so because they sincerely want to help and see you succeed.
How Much Does It Cost?
As far as MLM’s go, if you’re familiar with other network marketing businesses such as Amway, Avon or Herbalife, you will be familiar with Kyani. There is nothing new or unique here (as far as the business opportunity goes).
To begin with you need to purchase a Business Builder Pack. There are two options, the regular Business Builder Pack for $499, or the Premium Pack for $999.
What you get in the regular pack is 1 each of,
Kyani Sunrise 30 oz bottle
Kyani Sunset (Packets) 30ct
Kyani Sunset gel caps 90ct
Nitro FX 56ml
Nitro FX (8 pack) 15ml
Nitro Xtreme (8 pack) 15ml
5 trial packs, various brochures, 1-year access to their webtools and finally a registration kit.
The Premium Builder Pack for $999 doubles up on the products with the addition of 2 - 56ml bottles of Nitro Xtreme and 15 trial packs (instead of 5).
From that point, it’s all about selling products and recommending the opportunity to others.
Is Kyani A Scam?
If you've read this far, hopefully it's clear that Kyani is a real business. But for clarity (and those just skimming for additional information), Kyani is not a scam. It’s a legitimate opportunity with the potential to earn a significant income, provided you have the appropriate skill-set and personality type. It also doesn't hurt to have a network of family, friends and/or associates through an organization, business, church etc. that will help you get started.
A big problem with MLM's (from a corporate point of view), is that you can't always control what your distributors say and do. From false product claims to misleading statements regarding income potential, Kyani has has many complaints.
Some of the accusations, and challenges Kyani has had to deal with are,
- Kyani supplements can replace medicine and be used to fight against heart disease, cancer and even autism.
- Excessive income claims without appropriate legal disclosures.
- Profits are driven by recruitment efforts rather than the sale of products.
- The name "Kyani" (which is claimed to mean "strong medicine" in the indigenous Alaskan Tlingit language) which sounds good as a company, is not related to strong medicine and is at best a loose translation.
In response to these issues (and to their credit), Kyani has both made changes to their marketing, and taken action against distributors that they have found to be stretching the truth in the hope of improving their sales and recruitment numbers.
Is Kyani For You?
MLM's are a tough game.
In my experience, those who have reached the top are generally more charismatic than the average person. They're talkers. Not necessarily used-car salesmen... but they have a way with people, and they are usually good at public speaking.
They may not have started out that way, but to reach the highest levels and motivate their down-line organizations, they had to learn. They're also comfortable in front of a camera, or at least they appear to be.
In other words, if you're not the type of person who likes talking to others, presenting to groups (large and small), and being in the spotlight; then building an MLM business is probably going to be difficult. Not impossible, but those who don't like selling (and recruiting others) are at a big disadvantage.
There is no question that people make money with MLM’s.
But like it or not, success in network marketing is for a specific type of person with a unique set of skills, an uncommon personality and the ability to deal with a ton of rejection.
The exception to this, rather than a unique set of skills... is a unique set of circumstances. For example; one successful network marketer I know of (in the weight loss niche) owns a martial arts club. This has not only given her access to a network of people, it has also allowed her to build her business during working hours. These are significant advantages.
If you don’t like selling, or you’re not the kind of person who likes to talk to people over and over, as well as deal with constant rejection, then MLM’s are not for you. The simple reality is that recruiting people and selling products is all about sales.
So, the only person who knows whether Kyani is for you or not... is YOU.
If MLM's are not your thing, starting an online business such as an e-commerce or affiliate marketing site might be a better choice. Neither require that you have a "sales personality", and they don't involve recruiting your family and friends.
Also, compared to the $499 (or $999) cost of Kyani's Builder Packs, you can get started with an online business for under a hundred bucks.
A few of my top recommended programs even offer free tools and training (so you can find out if an online business is for you)... before spending any money.
What I like about Kyani
- There is a genuine community as well as a system of help and support.
- Kyani is a well-established company, and you won’t have to worry about them disappearing overnight.
- For the right person, Kyani offers real potential to make money and build an independent lifestyle.
What I don’t like about Kyani
The things I don’t like about Kyani are really just the things that I don’t like about all MLM’s in general. That doesn't mean they are bad. It’s just my opinion, and I encourage others to make up their mind based on their own knowledge and experience.
Having said that, the things I don’t like are,
- Product price - MLM products are typically overpriced because profits are shared and dispersed to multiple people in your upline/downline. Multi-level marketing companies often claim that pricing is similar (or that their products are concentrated), and that they have the advantage of avoiding traditional channels of distribution and marketing. However, more often that not, in my experience, products bought through direct marketing cost more than similar products found in stores.
- You’re building a career on a handful of products (and prices) that you have no control over. So if Kyani decides to increase price dramatically, or change the product formula to cut productions costs… you can’t just choose a new set of products and a new supplier.
- The organization and business you have built ultimately belongs to Kyani.
- Propaganda - Again, not a specific issue with Kyani (but MLM’s in general), is that they prey on people’s insecurities and desires by pumping them up with brochures, videos, audio and live events of dream-building propaganda that is (in my opinion), misguided unless you have that “sales personality ” and like to recruit others.
How many successful network marketers have you met that are not charismatic in some way, energetic and have a strong tolerance for rejection?
Years ago (like thousands of others), I struggled in my network marketing business, so I'm biased against them. I strongly feel that many involved (not all) build up peoples hopes and dreams (inadvertently or not) knowing that their chances of success are slim due to factors they have very little control over.
As I stated above... that doesn’t mean they're bad, or that Kyani won’t work for you. If you’re determined to build a business by going the MLM route, then Kyani is worth looking into. If you haven’t already, I’d recommend trying their products to see if they work for you, and whether or not they are products you can get behind and sell.
The important question to ask yourself, is whether or not this type of marketing is for you.
Success is an uphill battle if you're trying to achieve it by doing something you hate doing.
I’m not a fan of recruiting, and I don't enjoy selling (even though I did it for more than 10 years). That's why I built an online business that has nothing to do with uplines, downlines and pyramids.
Also, it's taken me decades to accept it, but I now realize I'm more of an introvert than an extrovert, and building an online business is better suited to that type of person.
You can start here to learn the exact strategies that I used to start my online business.
There are countless entrepreneurial paths you can choose, and Kyani is a legitimate one. The key to success however (in my opinion) is to decide on one you enjoy and one that suits you because ultimately, your success is a journey, not a destination.
And it will be a miserable journey (and one you will likely give up on) if you don't enjoy it.
Thanks for stopping by and I hope this Kyani Review was helpful for you.
Do you have experience with other MLM's? What are your thoughts about them? Leave a comment below, I’d love to hear your thoughts (and your insights may be helpful for others).
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